Print advertising - preparing files to send
The following guidelines apply to advertising copy supplied to Mercator Media Ltd for magazine publication
We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we recommend that images are captured with a minimum resolution of 200dpi for black and white and 300dpi for colour. These should be sent to us in jpeg or TIFF format. We cannot be held responsible for the quality of pictures that are supplied digitally.
Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing is used.
We usually receive artwork by email if the file size is under 6MB. When files are too large to send via e-mail we will provide details of our ftp site on request. Alternatively, we can accept advertisements on CD and DVD.
- Macintosh - QuarkXPress to 8.0; Adobe Illustrator CS3-CS5 (Creative Suite 5); EPS files with text saved to paths and/or supply all fonts; high resolution Photoshop files.
- PC Windows - QuarkXPress only (not EPS). Other ‘Office’ or word processing programmes are not suitable for publishing purposes.
- High Res PDFs - Print Ready CMYK are also acceptable